External factors affecting ikea

Age distribution, Population growth rate, Emphasis on safety, Career attitudes. Economic forces play a very special role in the business environment.

This attribute allows the company to transport its products in flat-packs dropping the risks of damage the furniture while delivering the product. IKEA is also using augmented reality to improve the level of customer service it provides. People lost their jobs in very large numbers and were forced to cut down on living costs.

IKEA has faced some cases of tipping over and death in the past caused by its furniture. Political stability leads to economic stability and in turn it means better sales and profits. Social trends — it gives tips and ideas to customers and employees on reducing their impact on the environment Market forces — it makes better use of technology and materials.

Labor laws are an important concern but there are other laws too that require compliance and can raise operational costs.


For example, a large shift from rural to urban area by the population will lead to an increase in the demand for furniture low-cost since new families need to settle down. Technology has become central to nearly everything in the 21st century.

Majority of its products are flat-packed and are ready to be assembled by the consumers. The size and scale of its business. IKEA has both online and offline stores and attract more than 1 billion visitors during a year.

India is an important retail market. So, that helps it manage some of the pressure that arises from economic fluctuations. The economic condition of a market is also an important factor that affects the pricing in particular regions and areas. Now that the economic scenario is better and the condition of employment has kept improving, the brands all over the world are enjoying better sales and higher profits.

That is the main reason why IKEA opened a manufacturing firm in China, improving the low-cost strategy of the corporation. The demand for low-cost products. The Red Tape is always a major worry for the foreign brands operating in these markets.IKEA still operates mostly on European market, •Global factors – importance of environmental and ecological issues •Connect with the stakeholder/investor values •Different level of environmental regulations and consumer demand for corporate environmental responsibility in Europe, Asia and in the US (tougher within Europe).

A PESTEL/PESTLE/PEST ANALYSIS of IKEA. Here is a PESTEL analysis that explains how these various factors in the market affect the brand. PESTEL is a strategic tool used to analyse the impact of these external forces on businesses and industries.

These 6 factors hold a special significance because they can affect a brand’s profitability. IKEA 1 Outline 1. Company's Overview 2. Characteristics of IKEA 3. Operations of IKEA 4. Internal Factors Analysis Strengths Weaknesses 5. External Factors Analysis.

external factors affecting ikea People have different level of income, buying capacity and necessity. Majority of the population in terms of UK prefer affordable prices because of economic crisis. Response to question 1: External & Competitive Positioning - Inter IKEA External Environment Factors embed in this environment of IKEA are beyond its control but impact its operations.

PEST Analysis Political Factors Changes in governments, their priorities, and legislation programme have great impact on organizations. The PESTEL framework is a useful tool to assess the external, non-corporate, non-industry variables that might affect IKEA’s performance in India.

This framework would enable identify key influences and understand the risk attached. Technological Factors.

IKEA – Strengths, Weaknesses, Opportunities and Threats Download
External factors affecting ikea
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